Moncler x IFM - Brand magazine workshop - April 2021
Brief: Imagine a paper magazine as an editorial project. Analyze the brand and conceptualize it. Create a brand magazine for Moncler.
Mentored by Fabrice Painaud & Laure Guilbault
Creative Directors: Dior Sow, Yasmin Regisford, Valentina Pilloni, Shana Littley, Eugen Timofejev
Project Manager: Shana Littley
Editorial Director: Dior Sow
Fashion Editor: Yasmin Regisford
Editorial Designer: Valentina Pilloni
Art Director: Eugen Tomofejev
Moncler Illustrated, an encyclopedia in the first person.
Concept:
To make the drum of the printer heard again seems like an impossible statement in our time. There is something radical about standing in front of scrolling pages, watching mere thoughts being given a tangible reality. One cannot help but imagine the original excitement when humanity saw paper get pressed and bound with astonishing ease for the first time. The falling piece of domino that lead us to the hyper informed society that we live in today.
Standing in front of the machine, a monster of novelty, people at the time had to make a swift decision as to how the golden resource would be put to use, and from the start the path seemed clear:
knowledge
Still lives series - Freija feather cloak
Art director, producer and stylist: Yasmin Regisford
Photographer: Qiting Lin
Set designer: Pierre Vaillant
Assistants: Shana Littley, Eugen Timofejev
Editorial shoot in Normandy - Power of Essence
Art directors and producers: Yasmin Regisford, Shana Littley
Stylist: Yasmin Regisford
Photographer: Olivia Ghalioungui
Make up artist: Yoriko Fujita
Hair: Lucrécia Zièle
Models: Yousra Youssafa, Jiawen Han, Laura Toutoute
