Villa Eugénie x IFM - Fashion show scenography workshop - June 2021

Brief: Create a fashion show experience, cocktail and after party for Hermès SS19. 

Mentored by: Etienne Russo

Art directors: Laure De Richemont & Yasmin Regisford

Concept: Endless Dream

Going back to the roots of Hermès and the very essence of luxury by bringing the dreamlike dimension of Hermès' advertising to the fashion show scenography,  making it pure and surrealist universe, by playing on reflection.

In the middle of the calm sea, lost in a dreamlike landscape with the horizon stretching out, models emerge from a Hermes boat.