Adidas x IFM - Video AD workshop - January 2021
Brief: Defining the target, imagine and produce a mock-up of at least one video for the new Stan Smith, which is more sustainable, and the Instagram strategy to activate it.
Mentored by Antoine Asseraf
Art Directors & Producers: Dior Sow, Julia Sultana & Yasmin Regisford
Stylist: Yasmin Regisford
Set designers: Dior Sow, Julia Sultana & Yasmin Regisford
What do you Stan for?
Leave your mark, reduce your footprint
Concept:
Sustainability and a Sense of Community go hand in hand. Our campaign pays hommage to the Stan Smith’s longstanding relationship with France’s urban landscape. Through different formats we will play with social distinction and concepts of « high » and « low » taste applied to French youth. Getting through the message that young people are now a driving force for cultural AND environmental change.
Footprint
A boxer is seen getting ready for what we think is a fight.
He unexpectedly starts singing an Opera verse.
The lyrics are written in a French colloquial language and denounce the wrongs done to our planet.
The tone is playful and helps deliver a strong yet fun message.
Videographer: Benjamin Torres
Art directors: Dior Sow, Julia Tordjman & Yasmin Regisford
Stylist: Yasmin Regisford
Boxer: Ousman Dominguez
Singer: Sima Ouahman
Neighborhood Watch
Amine, a young violinist is going through his daily life wearing the Stan Smith. He starts writing music in his room and then go out to share it. By inspiring his surrounding with his art, Amine leaves his mark in a metaphorical way.
Director: Nicolas Sene
DOP: Louis Lafont
Art directors: Dior Sow, Julia Tordjman & Yasmin Regisford
Stylist: Yasmin Regisford
Talent: Amine D1